Choosing the right training to invest in will be easy once you keep these three steps in mind: 1) know your preferences and likes, 2) know your target market and 3) construct your marketing funnel. Once you have all three of these steps clear in your mind, you will be more effective in creating success in your online business.
Know Your Preferences
You don’t have to know how to do everything on the Internet to be successful. Usually, you are best off to focus on what you truly like to do. For instance, if you like being in front of the camera, you might want to focus on video marketing. If you like to write, you would want to include blogging and maybe article writing (like this article). If you are more analytical in nature, you might want to set up a PPC (pay-per-click) campaign and continually be tweaking it. Or, you can combine one or more of the above methods for more synergistic results. There are also options to hire someone to help with the type of media you don’t like clickfunnels vs samcart.
Know Your Target Market
Before you can do any effective marketing at all, you must define your target market. You must know their concerns, likes, dislikes and passions. You need to know everything about them so you can write effectively to their needs. You need to know what music they listen to, what authors they read and what movies they like. You need to know what kind of food they like. The more you know about them, the better you can serve them and solve their problems. You must know their challenges and what’s holding them back in life. You must know their dreams or if they lost their dreams, why they lost them.
Constructing Your Marketing Funnel
Once you thoroughly know how to connect with your target market, you can now construct your marketing funnel. Your funnel is all about adding value to your customer and providing solutions. You will be able to more easily establish trusting relationships with them and offer solutions that will be happy to pay you for. You must establish yourself as an expert in your field who has value to give. The marketing funnel takes a new prospects and automatically sends them on a journey of discovering who you are and what value you have to deliver. As they get deeper in the funnel, they trust you more and more and will be more likely to buy from you. In fact, they will thank you for all you have to offer.
The key is to get these three structures in place so you can know what training to obtain and what training you can say no to at this time. Too often, marketers buy every available training, and end up scattered and ineffective. They then think the training was not good, but in fact, the training they choose did not fit together like pieces of a puzzle.